1 从万能视角优先到扁平化设计

这是迈向万能视角建筑学三部曲的第三篇文章，讨论的是在万能视角优先的状况下建筑体验之虚拟与现实叠合的议题。

在《迈向万能视角建筑学（一）》[1]一文中，笔者提出在移动互联网时代，谷歌地球提供了一种万能视角优先的、从万能视角到凡人视角的全方位建筑视觉体验方式。这种体验方式大大拓展了过去凡人视角优先的局部建筑视觉体验。万能视角优先意味着建筑屋顶成为视觉体验中建筑的主立面和正立面，这样的思路将长期被忽视的建筑第五立面，也就是建筑的屋顶提升到优先考虑的位置，这对减少和消除当代大多数城市中由设备等杂物构成的荒芜的建筑屋顶具有理论上的支持作用。

那么，万能视角建筑学中的建筑设计的特点是什么？笔者在《万能视角建筑学（二）：城市地标之扁平化设计》[2]一文中，提出城市地标之扁平化设计的五条原则，即二维平板化、极简化、字体艺术化、象征化、图底关系；同时强调，在移动互联网时代，不仅是城市地标建筑的设计，所有建筑的设计都必须考虑万能视角优先所带来的建筑扁平化的深刻影响。

康川司法所使用手机定位社区服刑人员有很多弊端。手机定位要求服刑人员必须随身携带手机，一旦手机脱离了服刑人员，司法所就无法及时联系他们。携带者如果预谋犯罪，甚至有可能造成刑侦误导。[5]

在信息爆炸的今天，人们体验建筑的方式发生了根本的改变，万能视角优先还体现在越来越多的人通过视觉能体验到的绝大多数建筑都在智能手机移动平台的界面上。在中国，据统计目前仅有20%的人用手机仅仅是打电话。今后的发展趋势是越来越少的人用手机打电话，而越来越多的人是用手机浏览网页。手机成为人们获取信息的主要渠道，特别是在中国，微信社区已经是中国人最常用的平台。在这样的状况下，人们获取建筑信息的竖向手机界面正在改变电脑显示屏所具有的横向比例的界面阅读模式。

图1 / Figure 1 通过二维码扫码链接文字信息或网页 / Reading Texts and Browsing Website though Scanning QR Code

在内容设置方面，可以结合在杰克逊公园建设的奥巴马中心的设计，将奥巴马的名言生成二维码图案，也可以将奥巴马基金会网站的网址（http://obama.org/）生成为二维码图案并与水上景观设计相结合（图5）。

上述内容既是对万能视角优先下建筑扁平化设计的补充，又引出了万能视角下虚拟与现实叠合的议题。在移动互联网上，借助谷歌地球卫星图之万能视角优先，通过建筑的扁平化设计，可以探索和实现建筑之虚拟与现实的奇妙叠合。

2 二维码形式美学

Spatial network structure of Huaihai Economic Zone based on traffic

二维码给人的印象是密密麻麻黑白相间、3个角落好像“回”字的神秘图案。其优势除了反应速度快、信息容量高之外，还有一个特点是其展现出的强大形式感。二维码使用若干个与二进制相对应的几何形体来表示文字数值信息，将信息换算成二进制的几何形体，并生成一个矩阵图。在数学二进制基础上生成的黑白小方块组合而成的图案一定有其独特的形式美学。

提高烟叶质量安全是促进黔东南州烟草产业持续、健康、稳定发展的关键。保障烟草质量安全需要从源头抓起，科学合理地使用甚至不使用农药，减少烟叶的农药残留量。为此，该研究提出了增强烟农整体素质，大力开展绿色防控技术，强化技术指导，通过试验筛选出高效低毒低残留的农药，广泛开展农药残留量检测等建议。

在二维码水上景观设计中，采用漂浮小方体组合的方式将可读取部分的方形图案隐藏在整体的由小方体构成的水上景观艺术之中。自由奔放的构图占据超过4公顷的水域，巨型图案有利于万能视角下智能手机小屏幕的二维码扫码识别。漂浮在水上的小方体还可以根据内容的变化调整构图，形成新的二维码图案，创造可以动态更新的二维码城市地标。

城市地标是城市中最重要的空间要素类型。从视觉体验的角度，万能视角建筑学已经提供了一种在虚拟空间完成的或者是在虚拟空间和现实空间共同完成的，从万能视角、鸟瞰视角到凡人视角的全方位视觉体验方式。这样的方式大大拓展了现有的以凡人视角为主体的视觉体验方式。

3 城市地标虚拟化

本文所提出的二维码形式美学还很粗浅。笔者认为，需要讨论的不是二维码图案是否具有美学价值，而是作为一种广泛普及的、随处可见的“形式”，应该从不同专业视角关注和研究二维码图案。

通常意义上，城市地标就是城市名片，它承载着城市文化基因的传承和弘扬。具体来说，城市地标具有比普通建筑更加丰富多彩的历史、传说和逸事。现实中，可以看到众多设计成功的城市地标；通过网络虚拟空间，可以欣赏城市地标的美图，还可以浏览和阅读城市地标前世今生的故事。需要指出的是，浏览和阅读城市地标的故事，在现实中需从书中获取或旅游时从导游介绍中获得；在网络虚拟空间中则需要输入文字从智能手机或电脑上的浏览器上获取。也就是说，直接“阅读”城市地标是行不通的。

图2 / Figure 2 通过二维码扫码连接现实和虚拟空间 / Connection between Real and Virtual Space though QR Code

本文尝试探讨万能视角下城市地标虚拟化的必要性。从视觉体验角度来看，城市地标除了被动地被万能视角优先浏览之外，还可以被设计为具有连接网络虚拟空间的形式。这将极大地呈现万能视角下城市地标原本就具有的丰富内涵。城市地标虚拟化可以为万能视角下城市地标设计提供一种新思路。

4 二维码建筑设计

具有连接现实和虚拟世界功能的二维码图案，同时具有形式美学价值，这为万能视角下的城市地标建筑设计提供了新的可能性。

在万能视角下，可以设计作为城市地标的二维码景观，即把二维码形式与景观设计相结合，创造大地景观艺术。

万能视角下，“解码”方案建筑第五立面形式独特，且可以被智能手机二维码阅读APP直接扫码读取。二维码内容可以是由4,000字符组成的知识博物馆内容，也可以是知识博物馆官方网站的网址。人们在智能手机上搜寻到知识博物馆后，可以扫码建筑屋顶图像获取信息（图3）。在某种意义上，这种可以扫码阅读的城市地标建筑可以被理解为一种数字时代的虚拟建筑未来形态。

从前不久财政部颁布的《金融类国有及国有控股企业负责人薪酬管理办法(征求意见稿)》中，我们可以看出我国在相关法律法规方面作出的努力。然而，鉴于中国企业的发展现状，高管薪酬法律法规的制定十分复杂。例如，光搞一个政策管住国企行不通，公司法也需要修改以此规范上市公司，尤其是那些披着股份制外衣的国有公司、国有参股公司。再譬如，法律对股票期权的股票来源和流通有一定限制，这无形中限制了股权激励在上市公司中的推行，所以开放的法律支持是必要，但也要掌握好相应的度。然而，法律体系的关键还在于执行，只有把一系列法律法规落到实处，它们才算是发挥了真正的功效。

5 二维码景观设计

作为城市地标的二维码建筑是将生成的二维码形式直接转化为建筑第五立面。以这样的方式设计的城市地标可以被智能手机小屏幕二维码阅读APP直接扫码读取。朱文一工作室于2016年完成了为纪念建筑大师勒·柯布西耶逝世50周年举办的“未完成的昌迪加尔”印度昌迪加尔知识博物馆设计竞赛方案“解码”（Decoding）2（图2）。具体的设计方法是，将知识博物馆网址或1,000字符左右的博物馆介绍输入二维码生成器，获得相应的二维码图案。根据地段规模，以3m×3m方体盒子为单元，按照二维码图案和知识博物馆公共建筑的需求设计建筑的第五立面。

图3 / Figure 3 朱文一工作室提交的“解码”设计竞赛方案 / Proposal “Decoding” by ZHU Wenyi Atelier

在朱文一工作室完成的芝加哥南区水系规划与设计构想中，探讨了二维码景观作为未来城市地标的可能性。景观大师奥尔弗雷德·奥姆斯特德于19世纪后半叶设计了芝加哥南区包括华盛顿公园和杰克逊公园在内的公园体系，水系是其中的点睛之笔。在尊重大师遗产的前提下，结合Tod Williams Billie Tsien Architects | Partners (TWBTA)事务所设计的奥巴马总统中心的规划设计方案，朱文一工作室的设想进一步传承和强化南区水系。在杰克逊公园总统中心北面规划的圆形水面周边增加万能视角下“O”形景观廊3。在连接华盛顿公园和杰克逊公园东西方向景观轴线向东与密歇根湖交汇处，设计了一处二维码水上景观，作为未来可能的城市地标（图4）。

首先是简约性。对崇尚极简主义的人而言，二维码图案一定是其最爱。因为二维码图案呈现为扁平化的二维平面，并且简约至只有黑白，《迈向万能视角建筑学城市地标之扁平化设计》一文介绍了城市地标二维化的设计特点。其次是均衡感。二维码图案的整体形式给人以均衡稳重的感觉。类似中国的篆刻艺术，二维码图形颇有点“计白当黑”的神韵，这是一种艺术感很强的图案形式。如果数字和美学存在诸如黄金比这样的比例关系的话，基于二进制原理的二维码图案应该也存在着某种美学上的比例关系。最后是动态感。3个类似“回”字的方块布局在方形图案的3个角上，还有一个小一点的“回”字布局在右下角偏中央的位置。这样的造型使得二维码图案产生出某种优雅的动态感。

二维码 1（QR Code, Quick Response Code）作为桥梁，连接现实与虚拟世界。通过扫码可以做的事情越来越多，扫码阅读及上网浏览网站就是其中之一。今天，已经有超过400个iPhone的QR Code阅读器。现实世界的信息贴上二维码的标签，即可通过二维码扫码链接到其对应的文字信息或网站上（图1）。图1中，左图的扫码信息为296个字符的朱文一教授英文介绍；右图为朱文一工作室网站（http://www.zhuwenyi.com/）。

有意思的是，人们阅读的绝大多是竖向布局的书籍。40年前，个人电脑的出现和普及后，人们逐渐适应了计算机横向屏幕的阅读方式。随着移动互联网时代的到来，越来越多的人习惯了浏览智能手机竖向布局的小屏幕，这似乎与过去人们阅读竖向布局书籍的方式相一致，重要的是，智能手机竖向小屏幕已经成为越来越多的人获取信息的主要渠道。这意味着，所有的建筑设计不仅需要考虑万能视角优先的扁平化设计，而且还要充分考虑竖向布局小屏幕上体验建筑的观感。

6 结 语

世界上的建筑千万幢，也许大多数建筑作为背景建筑并不需要考虑视觉识别性问题，但城市地标由于其标志性的要求，对视觉识别性有很高的要求。一个成功的城市地标一定是标志性很强的建筑或景观，而在数字化生存时代，城市地标不仅是现实世界里的名片，也应该在虚拟世界中彰显其标志性。

小虫呼呼睡了，玉敏没睡着，玉敏想了许多。她把这事前前后后反复地想了，竟生了若干感悟。玉敏最大的感悟，是在每个人的心里，其实都藏着一个魔。这个魔法力无边，驱使着每个人去做一些不道德甚至违心的事。如果不是这个魔，又怎么会上演这幕闹剧呢？

图4 / Figure 4 芝加哥南区水系构想，朱文一工作室 / A Conceptial Design for South Side Water System , Chicago, by ZHU Wenyi Atelier

笔者提出万能视角优先的视觉体验，在现实世界中呼吁注重城市地标第五立面的设计，在虚拟空间中则提醒城市地标的存在感、挖掘城市地标的形式美。城市地标设计结合二维码图案，探索了城市地标跨越现实世界和虚拟空间的界限，实现现实和虚拟的互动，创造城市地标的现实虚拟化（Real Virtuality,RV）4，这为人们视觉体验城市地标增添了一个维度。

今日世界，科技日新月异，带来的新形式令人目不暇接。在近现代建筑历史中，科技进步对建筑的发展起到了推波助澜的作用。在建筑形式的探索方面出现了所谓的高技派建筑（High-Tech）。本文提出的二维码建筑是建筑与信息技术的结合，也许可以看成是对21世纪高技派建筑形式之探索。

针对全行业乃至全国共同关注的环保问题，杨三可表示：“瓮福坚决贯彻落实贵州省委省政府‘大生态’战略部署，把环境保护和生态文明建设工作摆在突出位置，坚持用环保的理念发展化工，用化工的技术解决环境问题，大力发展循环经济和资源梯级利用，以产业生态化和生态产业化引领发展。”据杨三可介绍，瓮福先后投入40多亿元用于生态环保治理，坚决打赢蓝天碧水保卫战。据介绍，瓮福在磷矿石的开采及加工方面严格按照流程及相关规章制度执行，并提出“三标”：达标、提标、制定标准。“首先瓮福要达标，并在此基础上提高标准，最后上升到整个行业的角度，从环保方面出发制定标准。”杨三可如是说。

因为后人对孔子“礼”认识的不够，导致对礼的批判。对礼之的批判通常被认为始于中国近代，然而，这一事件其实远在明末清初便已开始发端，我们可以在黄宗羲等人对当时政治的批判看出。自康乾盛世之后，以儒学思想为根基的儒家文化（社会主流文化）对社会的负面影响日益凸显。而在近代以后，特别是新文化运动以来，许多的思想者对传统文化作了持久而广泛的批判，而这一批评，则到今天仍然没有停息。人们在当今的社会生活中，当我们说起孔子时，展现在我们眼前的是一位温文尔雅的夫子。但是，当我们谈论孔子的思想时，大部分人都会提起“三纲”“五常”，这也就很明显的流露出你的态度和立场了，这也说明你对孔子思想理解的欠缺。

参考文献

References

[1]朱文一. 迈向万能视角建筑学（一）[J]. 城市设计,2015(12): 106-112. ZHU W. Towars a God's eye view architecture (1) [J]. Urban Design, 2015(12): 106-112.

[2]朱文一. 迈向万能视角建筑学（二）：城市地标之扁平化设计[J]. 城市设计, 2016(4): 106-112. ZHU W.Towars a God's eye view architecture (1) :Flat design in urban landmark [J]. Urban Design, 2016(4): 106-112.

注释

Notes

1 二维码又称快速反应码，其英文名称是Quick Response Code，简称QR Code，于1994年由日本Denso Wave公司发明，属于开放式标准，规格公开。参见维基百科、QR Code官方网站（http://www.qrcode.com/）中的相关介绍。

2 参见朱文一工作室获2015“未建成”昌迪加尔知识博物馆竞赛前50名设计方案：http://archasm.in/chandigarh-unbuilt-museum-of-knowledge-top-50/.

3 参见朱文一工作室获2014年芝加哥建筑奖第一名方案：http://www.chicagoarchitecturalclub.org/Competition-2014-Chicago-Prize-AWARDS; 参 见 朱 文 一 工 作 室获2016 ArcBazar建筑设计竞赛第一名方案：https://www.arcbazar.com/school-design/competition/obamapresidential-center-united-states-illinois-chicago.

4 本文提出的现实虚拟化RV（Real Virtuality）不同于虚拟现实。参见百度词条：虚拟现实（Virtual Reality, VR）。

图片来源

Figure Sources

文中图片均为朱文一工作室提供。

All figures are provided by ZHU Wenyi Atelier.

图5 / Figure 5 芝加哥南区水系构想之密歇根湖水景设计，朱文一工作室 / A Conceptial Design of Waterscape on Lake Michigan for South Side Water System , Chicago, by ZHU Wenyi Atelier

SYNOPSIS

Towards a God’s Eye View Architecture (3):Urban Landmark Design with QR Code

ZHU Wenyi

1 God’s Eye View Architecute and Flat Design of Urban Landmark

This is the third article in the trilogy of “Towards a God’s Eye View Architecture”. It discusses the mixture of the virtual and the reality of architectural experiences in a way of God’s Eye View Architecture.

In the article “Towards a God’s Eye View Architecture (I)”[1], the author proposes that Google Earth in the era of portable Internet provides an all-round visual experience of architectural with a God’s eye view and the interface from a God’s eye view to a Man’s eye view. This kind of experience greatly expands the visual experience of the architecture that was prioritized by Man’s eye view in the past.God’s eye view gives a priority to the building’s roof treated as the main facade of the building in the visual experience. Such idea will raise the long-neglected fifth facade of the building, that is, the roof of the building, to a priority position.It can alleviate and prevent the situation of the ridiculous rooftops made up of equipment and other debris in most contemporary cities.

So what are the princples of architectural design in a God’s eye view architecture? The author proposed five principles of the flat design of urban landmarks in the article entitled “A God’s Eye View Architecture (II): Flat Design of Urban Landmarks”[2], namely to emphasize 2-dimentional effect, to pursue minimalist style, to address typographic arrangement, to create meaningful symbols, and to utilize the figure-ground relationship in a smart way. At the same time,it is emphasized that in the era of mobile Internet, not only the design of urban landmarks, but also the design of all buildings must take into account the profound impact of the flattening of the building triggered by a theory of God’s eye view.

In an era of the information explosion, people have fundamentally changed the way they experience architecture. The God’s eye view is also reflected in the fact that the vast majority of buildings that are visually experienced by more and more people are on the interface of smart mobile platforms.In China, according to statistics, less than 20%of people currently use mobile phones to make phone calls. The trend in the future demonstrates that fewer and fewer people will make calls on mobile phones, and more and more people will use mobile phones to browse the webpages. Mobile phones have become the main channel for people to obtain information. Particularly in China, the WeChat community is already the most commonly used platform for most Chinese people. Under such circumstances, the portrait-screen of mobile phone where people obtain building information is changing the landscape-screen of the reading mode that other computer displays have.

Ironicaly, people read mostly portrait-version books 30 years ago. But this habit was changed by personal computers invented 30 years ago. After having computers, people gradually became accustomed to reading books on landscape-screen. With the advent of the mobile Internet era, more and more people are accustomed to browsing smartphones through small portrait-screens. This seems to be consistent with the way people read books 30 years ago. This may be one of the reasons why smartphones are developing so rapidly. What is important is that the small portrait-screens of smartphones has become the main channel for more and more people to obtain information. This means that all architectural designs need to take into account both the flat design with a God’s eye view, and the portrait-screens of the experience of the building on a small screen.

The above is not only a supplement to the flat design of architecture under the God’s eye view, but also leads to the mixture of the virtual and the reality. On the mobile Internet, it is possible to explore and realize a wonderful combination of virtual and real architecture via using both satellite maps on Google Earth observed from the God’s eye view and flat design of architecture.

2 QR Code Form Aesthetics

The QR Code (short for Quick Response Code)serves as a bridge connecting the real world with the virtual one. There are more and more things you can do by scanning the code. One of them is web sites scan. Today, there are over 400 iPhone QR Code readers. The real-world information is labeled with a QR code, which can be connected to its corresponding text information or website through a QR code (Figure 1). The left of Figure 1 is a brief introduction with 296 characters of Professor ZHU Wenyi and the right is the website of ZHU Wenyi Atelier (http://www.zhuwenyi.com/ ).

The form of the QR code gives the impression of a mysterious pattern of black and white, three corners resembling the Chinese character “回 ”. In addition to its advantages of fast response and high information capacity, its advantage is its strong artistic form. The QR Code uses many geometric squares corresponding to the binary to represent the text numerical information, convert the information into a binary geometric shape, and to generate a matrix pattern. The combination of black and white small squares generated on a mathematical binary basis must have its own unique aesthetics.

The first is simplicity. For those advocating minimalism, the QR Code must be its favorite. Because the QR Code pattern is presented as a flat two-dimensional plane, and it is minimized to black and white only. In the article “Towards a God’s Eye View Architecture (II): Flat Design of Urban Landmark”, the design principles of urban landmarks in two dimensions are introduced, followed by a sense of overall form of the QR Code pattern gives people a balanced and stable feeling. Similar to the Seal Cutting Art in Chinese culture, the QR Code Graphicform is quite a bit of a charm that is “black and white”. This is a very artistic pattern. If there is a proportional relationship such as gold ratio between digital and aesthetics, is there any kind of aesthetic proportional relationship between QR Code patterns based on the binary principle? Yes.The third is a sense of dynamics. Three similar“ 回 ” squares are placed on the three corners of the square pattern, and a smaller “回 ” is laid out in the center of the lower right corner. Such a con-

figuration makes the QR Code pattern produce an elegant dynamic feeling.

The aesthetics of the QR Code proposed in this paper are still very basic. The author believes that it is not a question of whether or not the QR Code pattern has aesthetic value, but as a widely-used“form” everywhere, we should pay attention to and study the QR Code pattern from different perspectives.

3 City Landmark Virtualization

Urban landmarks are the most important typologies in a city. From the point of view of visual experience, the God’s eye view architecture has provided a full range of visual experience modes established in virtual space or in a combination of virtual space and real space observed from a God’s eye view, a bird’s-eye perspective, and a Man’s eye view. This approach greatly develops the visual experience from the Man’s eye view nowadays.

In general, an urban landmark is a kind of City Business Card, which carries the inheritance of urban cultural genes. Specifically, urban landmarks are richer in history, legends, and anecdotes than ordinary buildings. In reality, you can see many successful urban landmarks; through the cyber virtual space, you can also enjoy the beauty of the landmarks of the city, and so you can browse and read the stories of the city landmarks. It should be pointed out that the story of browsing and reading urban landmarks needs to be obtained from the tour guides when they need to get or read from the books in reality; in the cyber virtual space, the text needs to be obtained from the browser on a smartphone or a computer. In other words, directly “reading” the city landmarks will not work.

The author attempts to explore the posibility of virtualizing city landmarks from an God’s eye view.From the point of view of visual experience, apart from being passively viewed by the God’s eye view, a city landmark can be designed to have the form of connecting virtual space on the Internet.This will greatly represent the richness of the original meaning of a city landmark observed from the God’s eye view. The virtualization of urban land-marks can provide a new idea for designing urban landmarks from the God’s eye view.

4 Architectural Design with QR Code

There is a QR Code pattern that connects the functions of the real world and the virtual world, and at the same time representing the aesthetic value of the form. This provides new possibilities for designing urban landmarks under an God’s eye view.The QR Code building as a landmark of a city is a direct conversion of the generated QR Code form into the fifth facade of the building. Urban landmarks designed in such a way can be read directly by smartphone’s small screen through the QR Code reading APP. The proposal “Decoding” (Figure 2)was proposed by ZHU Wenyi Atelier in 2015 for the “Unfinished Chandigarh,” the Chandigarh Museum of Knowledge Design Competition , to mark the 50th anniversary of the death of architect Le Corbusier. The specific design method is to input the knowledge museum website or the texts of the introduction into the QR Code generator to obtain the corresponding a QR Code pattern. According to the site size, with the 3.3 m × 3.3 m cube box as a unit, the fifth facade of the building is designed according to the requirements of the QR Code pattern and the public building of the knowledge museum.

From an God’s eye view, the fifth facade of the building is unique in form and can be read by a QR code reader as an APP in smart phone. The QR Code may be a introductory of museum consisting of 4,000 letters and numbers, or it may be an official website of the knowledge museum. After searching for a knowledge museum on a smartphone, people can scan the building’s roof image for receiving information (Figure 3). In a sense,this kind of urban landmark building that can be scanned and coded can be understood as a future form of real-virtual architecture in a digital era.

5 Landscape Design with QR Code

Under a God’s eye view, it is possible to design a QR Code pattern landscape as a landmark of a city,combining the QR Code form with the landscape design to create landscape art.

In the concept of water system planning and design in the Southern Side of Chicago, proposed by Zhu Wenyi Atelier, the possibility of the QR Code landscape as a future city landmark was explored. The master of landscapes, Alfred Olmsted, designed the park system in the South Side of Chicago including Washington Park and Jackson Park in the latter part of the 19th century. There is a fantastic water system there. Under the premise of respecting the heritage of the master, combined with the planning and design plan of the Obama Presidential Center designed by Tod Williams Billie Tsien Architects| Partners (TWBTA), the South Side water system was further extended and strengthened. In addition to the round lake planned in the north of the Center in Jackson Park, an O-shaped corridor with the God’s eye view was added. At the junction of the east-west axis of Lake Washington and Jackson Park and Lake Michigan, a QR Code waterscape was designed as a possible urban landmark in the future (Figure 4).

In the QR Code waterscape design, the square pattern of the readable part was hidden in the overall water-level landscape art composed of small cubes by means of a combination of floating cubes. The freestyle composition of the QR Code waterscape occupied more than 4 hectares of water, and the giant pattern facilitates the identification of the QR code on the smartphone’s small screen under the God’s eye view. The small cubes floating on the water can also change the composition according to the changes of the content, form a new QR Code pattern, and can create a QR Code city landmark that can be dynamically updated.

In terms of meaning of the QR Code, Obama’s famous mottos can be generated because there is the Center nearby in Jackson Park, and the Obama Foundation website (http://obama.org/) can also be created for people who can get infomation directly and quickly (Figure 5).

6 Conclusion

There are thousands of buildings in the world. Perhaps most of the buildings serving as background buildings do not need to consider the issue of visual identity. However, because of its landmark requirements, urban landmarks have high requirements for visual identity. A successful city landmark must be iconic. In the age of being digital, a city landmark is a business card both in the real world, and in a virtual world.

The author’s God’s eye view - priority visual experience calls for attention to the design of the fifth facade of the city landmark in the real world. In the virtual space, it reminds the presence of the landmarks and explores the beauty of the landmarks of the city. The combination of urban landmark design and QR Code pattern explores the boundaries between urban real and virtual space, realizes the interaction between reality and virtuality, and creates Real Virtuality (RV) of urban landmarks. So there is one more option of the visual experience of urban landmarks.

In today’s world, with the rapid changes in technology, the new forms brought by it are dazzling.In the history of modern architecture, advances in science and technology have contributed to the development of architecture. In the exploration of architectural forms, so-called High-Tech architecture has emerged. The QR Code architecture proposed by the author is a combination of architecture and information technology. It may be viewed as an exploration of the new typology of high-tech architecture in the 21st century.