New York Fashion Week has just wrapped and attendees’ heads are spinning with all the creative confections that were presented by hundreds of designers.Meanwhile, retailers and brand marketers are working overtime using every tidbit of information they can about consumer preferences to give shoppers what they want,when they want it, faster than ever — yet in an engaging and uniquely personalized way. It gives a whole new meaning to creativity.

At the National Retail Federation Big Show 2018,Tommy Hil figer spoke about how his company has embraced technology to keep his brand at the forefront.

“We depend on AI (artificial intelligence),” Hilfiger said, “We were the first to do a chatbot with Facebook (Messenger),” he said. “And we really believe in Snap∶Shop (an app that lets consumers instantly shop items from the moment models hit the runway). A few years back we decided we needed to be technically advanced with incorporating our DNA into whatever we’re doing.”

One of Hil figer’s latest advances is a digital showroom that has no garments, but allows buyers to view a big screen that they can also view from home. From this,they make their apparel, shoe and accessory selections,put them in the different store doors and choose their floor plans, “and basically in a couple of clicks, have their entire seasons mapped out,” Hil figer said. “When you have a lot of info in the cloud, with a click it becomes available to you.”

While designers might hope their designs alone will sell their product, stores and brands have come to realize higher levels of technology are necessary to build sales both online and in-store. Currently, just over half of all consumers (54 percent) say they love or enjoy clothes shopping, according to the Cotton Incorporated Lifestyle MonitorTM Survey. Seven of 10 purchases are planned,with shoppers buying clothes 19.2 times per year in-store and 8.4 times online. MonitorTM data shows two of five consumers (43 percent) would be interested in apparel brands and retailers using virtual reality to enhance their shopping experience either online or in a physical store.This percentage increases with younger consumers.

But of all the clothes being sold and all the inspiration that’s to be found everywhere, most consumers (63 percent) say their main source for clothing ideas is what they already own and like, according to the MonitorTM research. Also, the largest percentage (24 percent) shop at mass merchants like Walmart and Target, followed by chain stores like JC Penney and Kohl’s (22 percent) and then department stores like Macy’s and Dillard’s (15 percent).

That leaves a lot of room for stores to figure out exactly what consumers actually like, and how they want to shop for it.

Nancy Johnson, founder, president and CEO of Optimyze, a product development consultancy, says multiple forms of technology are essential to staying competitive in today’s fashion business.

“三聚氰胺事件”之后，中国奶业政策的一大举措就是规范生鲜乳的销售秩序。主要手段是根据域内乳企的加工能力和现有的养殖场存栏量划分生鲜乳交易的对象，使养殖场和乳企一一对应，促使乳企和养殖场之间签订长期销售合同。为保证合同执行，一方面政府严查“扰乱收购秩序”的行为，另一方面乳企通过保证收购的承诺、账期和对中断交奶的惩罚措施来维系双方的交易。同时，政府和奶业协会等作为第三方允诺帮助双方协商公允的价格。然而，实际执行中，几个方面的不对等导致养殖者的谈判力不断弱化。

“Prior to putting in new fixtures or rolling out new product or changing operating hours, our philosophy is try it first,” Bruce explained at the NRF Big Show. That includes more tailored communications with consumers. He explained how data drawn from a test run could prove to be successful.

“Whether it’s through their marketing, or their stores, or information they’re capturing at their point of sale, all of those types of things are allowing companies to create their competitive advantage by using big data,”Johnson said during a panel discussion during New York Fashion Week, presented by the newly launched AFO Collective, a fashion consultancy.

“We have a client that sent out 2 million pieces of marketing, but there were one million versions,” he explained. “This meant, ‘we know you like this brand,’ or‘you’re much more interested in this category than that category.’ And not surprisingly, it was massively successful. In the test, they did their generic marketing that they always did and compared it to what happened if we talked to people based on what their past purchases were.Not surprisingly, they were 70 percent higher when they did that. In pricing and marketing there will be more of that going forward — and it makes sense.”

Nesli Danisman, founder of Angora Group, a product management consulting firm, was also on the AFO Collective’s panel and mentioned new RFID (radio frequency identification technology) hangers move from the sales floor to checkout to track what individual customers are buying, allowing stores to sculpt future marketing for each particular shopper.

Beyond data, Optimyze’s Johnson says other applications are helping to put a new spin on the customer experience. “Companies are starting to do things with augmented reality (AR) like AR mirrors that allow you to walk into a fit room and see different things on your body.”

Anthony Bruce, CEO, of Applied Predictive Technologies, a MasterCard company, says his firm helps retailers and brands test and learn about any new retail action on a small scale, before doing a full rollout.

原电池是电化学部分的主要内容之一，是高中化学的重点，也是高考的难点，因此在这一部分的备课过程中，教师要明确教学的核心内容，理清楚章节安排与设置，有重点地编排教学内容，引导学生掌握好这一部分的内容.初步可设定如下两个目标：①掌握原电池概念；②通过对化学能向电能转化过程的学习，养成科学探究的思维能力.

按比例分配是在实际生活中经常碰到的问题，它的数学意义就是应用比把一个数量按照一定的比例来进行分配，在教学中可以结合实际创设合适的情境，通过一些生产、生活中的实例来呈现教学内容，既能吸引学生，激发学生的学习兴趣，又能让学生体验按比例分配的数学意义，体会数学来源于生活而又服务于生活的辩证思想。

于是蒲琳快速和自己的不悦不服不放心的情绪和解。这么多年，难道张盈盈不该有爱情？她喜欢就好。其实这点是张盈盈从小就想灌注到蒲琳脑子里的概念。只是蒲琳一直不得要领不会灵活运用。

“The space is primarily so consumers can go in to place online orders, and make returns and exchanges,”she told the AFO Collective audience. “Associates have big iPads to help customers with selection. But the retail space isn’t for store inventory, but more for larger fitting rooms and interactive mirrors. If you try on one item, the mirror shows other recommendations in suitable sizes and colors.”

利用广西北接“一带”，南启“一路”的地理优势，在南向通道基础上，建设一类火车口岸，试验卡车、火车一站式经由多个国家的监管协调与便利化制度；全面打通渝桂新(新加坡)与桂渝新(新疆)运输通道，建成双新贸易大通道，大力发展往返于中亚、西亚和东南亚的进出口贸易，从而在“一带一路”版图内，构建起两大区域间地理距离最短、运行最高效、监管最便捷的新贸易通道。

To that end, Tabea Soriano Hughes, managing partner at Futuremade, a sustainable fashion consultancy,said Zara was meeting the tech challenge with its new pop-up store in London.

Customers can check out via the Zara app, with their smartphones or with self-checkout. Delivery can be same- or next-day.

Danisman also pointed out that as brands aim to become ever-more personalized, fit is becoming its own science.

“LVMH has bought shape-shifting mannequins that expand into multiple sizes to adjust in a much more customized way,” she said. “It’s super exciting to see how that evolves.”

For most consumers (75 percent), fit is the top factor when making an apparel purchasing decision, according to MonitorTM research. That goes for whether people are slow to change styles (38 percent) or consider themselves “fashionistas” (36 percent).

在中国知网以“创新培养”为关键词检索文献，相关论文的作者大致分为两类，一类是专业教师，基本上涵盖了所有学科；第二类是教育研究人员。而以“大数据+教育”为关键词进行搜索，作者的情况基本类似，只有少数计算机专业作者从技术角度分析。通过这一情况可以看出，创新培养和大数据相关的研究人员都存在着技术的欠缺，尤其缺乏的是数据整合和挖掘的能力，制约了大数据的应用。在客观上，大数据的挖掘、统计与分析是一个庞大的工程，单独依靠某个团队或者几个研究人员也没法克服技术的劣势去整合出一套创新培养的教育数据并进行挖掘。

“Retailers should be more specificin every way we can, to take advantage of patterns of success,” APT’s Bruce said. “And with today’s technology, even though we never truly know, we can better guess what to do in every situation. And those that invest in these tailored and targeted responses are the ones that are going to not just survive, but thrive.”