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China’s makeup supplier Beukay Cosmetics Sets Its Sights on International Markets

更新时间:2016-07-05

The Chinese subcontractor specializing in make-up celebrated on 22 June in Paris the opening of its sales office in France, the latest stance in its internationalization strategy.

Shanghai-headquartered manufacturer of colour cosmetics. Beukay has inaugurated its new sales and innovation lab office in Paris. The ceremony took place at the Bristol hotel in the presence of the company’s main customers and of the founder Gary Cui and CEO Masa Cui. With a strong expertise in eye products for global multi brands, Beukay intends to increase its customers base in Europe.

加强水生态保护与修复 为全面开展水生态文明建设奠定基础…………………………………………………… 马 振(15.73)

一段还原设备为单管马弗炉,配带入口氢气加湿系统,入口氢气露点是-20 ℃以下的干燥氢气,在通过温度传感控制水温的热水水浴后实现加湿,加湿系统最高可将露点增加到略高于+20 ℃;二段还原设备是十八管还原炉。

Beukay will soon gather its operations in a new facility in Shanghai.

Founded in 1997 as a cosmetic distribution company, Beaukay started producing their own cosmetic products and private labels in 2001.The company opened a brandnew production site in 2005 in Shanghai. The company started its first international expansion in 2012 with the investment of Korea’s blisters manufacturer Blisspack. In 2014,Beukay opened an R&D centre in Tokyo, Japan and another in Toulouse,France. In 2018, the company opened a make-up factory in Korea to meet the needs of international prestige brands.

唐峪河地处山区,目前,尚无流域总体规划方案。在项目区上游700 m,两岸浆砌石堤防完好的沟道内设置了5道跌水,利用跌水小堰壅高水位,初步净化上游来水,同时营造周边的水利景观。项目区下游200 m为下盘铺村已治理沟道,布置了4道跌水,形成了3座小型蓄水面,进一步净化水质,有效改善了紧邻的恒山景区停车场环境条件,下游即进入恒山水库。

“I envision Beukay could one day become a globalised great Chinese enterprise,” concluded Gary Cui at the end of the event.

Today, Beukay has four R&D centres around the world (Shanghai, Toulouse,Tokyo, Seoul) and three makeup production sites (two in Shanghai and one in Seoul), and six sales offices (Hong Kong, Shanghai, Seoul, Tokyo, Los Angeles and Paris).

The company supplies numerous brands which are from global famous Asian and international groups.However, Beukay wants to grow its global customers base, in particular in Europe and in the USA.

Beukay intends to rely mainly on its factory in Korea to appeal to European brands, even if an acquisition is not excluded.

《China Detergent & Cosmetics》2018年第3期文献

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