South Korean cosmetic brand Missha has closed 20 outlets in Hong Kong during the New year period.

The brand has proved popular among Chinese consumers in recent years, yet analysts have attributed the closure of its stores to fierce competition from a new wave of South Korean brands such as Etude House and Nature Republic.

Missha failed to issue a formal statement, but according to the South China Morning Post, a notice was posted at one of its stores stating,”Missha is not available to serve you and we apologise for any inconvenience caused”.

基建档案资料管理工作应该做到有计划、有目标、有落实、有责任。承建单位管理层应该强化员工档案资料管理意识，做好职责分配工作。建立完善的基建档案管理制度。具体的管理工作可以通过以下方法进行：由副经理或总工程师作为领导者，工程档案部门作为专管人员，下级主管负责相应片区，具体事项由项目经理和档案管理人员负责，具体工作的落实由施工管理者来进行，明确划分各级人员的职责权利，达到互相监督的作用。对于大型的工程项目，要安排现场档案管理人员，对于中小型项目部门，要有兼职人员对资料及时收集整理。

A local newspaper reported that an employee of a store based at the Tsuen Kam Centre store received a WhatsApp message from a head-office colleague stating, “The boss is gone. Everyone can leave.” A local labour union has received inquiries from former Missha employees, the paper reported.

The last message posted on the brand’s Facebook page was on 31 December , promoting its Christmas gift packages, a line that ended on 1 January .

Joe Lin, Executive Director at Commercial Real Estate Services in Hong Kong, observed, “The newcomers offer a greater variety of products for younger shoppers at more prime locations, which has fuelled competition.South Korean cosmetics brands can become popular rapidly and easily,but that popularity can fade fast too. [Missha] is more a victim to fierce competition than high rents.”

Last year, Hong Kong overtook Japan to become the second-largest export market for Korean cosmetics, with the city’s shoppers buying US $213 million worth of imported products in the first eight months of 2014.

再看今日的一些奇怪现象：一些人为什么会跑到贫困户家中和他合个影、拍照上传，就作为完成了入户走访的证据？那是因为上面严令要拍照上传，并且在考评中只凭照片、报表定生死，而没别的抓手或根本就不想多费心思来设法核实扶贫干部的实际工作情况；再如，为什么有的单位会“以文件落实文件，以会议落实会议”？那是因为有的人在检查考评时只看相关单位有没有印发关于这项工作的文件、有没有召开关于这项工作的专题会议，据此来打分。