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Consumption Fully Rises in Urban and Rural Areas, and Technology Influences Traditional Culture—Alibaba Releases 2018 New Year Customs Report

更新时间:2016-07-05

On February 21st 2018, Alibaba released a report titled 2018 Chinese People’s New Year Customs, panoramically demonstrating a new year featuring new year customs, human touch, high technology and international style.

(1)微藻微观水平的认识。从分子水平上认知微藻,了解其代谢途径和机理,如微藻油脂积累途径和太阳能转化途径。微观水平的认识有利于使用现代化基因技术构建生长速度快、生物量高的优良藻种,提高微藻的太阳能转化效率,解决油脂积累与生物量积累的矛盾。

The report showed that everfading traditional New Year customs returned with new features by virtue of Internet technology. On Chinese New Year’s eve, over 100 million users grabbed Taobao’s red packets during the Spring Festival gala, and 251 million Alipay users across the world collected five Chinese character Fu. In the meantime, bringing parents to dine out on New Year’s Eve, traveling abroad and watching movie have become new popular activities during this time period. Chinese commodities selling across the world, and global commodities selling in China, have made the Chinese Spring Festival a global phenomenon.

Internet activates traditional New Year customs and the world shares traditional Chinese brands

Driven by the Internet, traditional Spring Festival customs returned with new features. Scanning the Chinese character Fu on cellphones has become a new custom during Spring Festival.By New Year’s Eve, 251 million users across the world successfully collected five Chinese character Fu. Locations of people who were scanning for these Fu characters ranged from southern Argentina to the North of Norway. In total, 2,300 cities participated in the Alipay activity.

Of course, the red packet prevailed during Spring Festival. On the New Year’s Eve, 150 million users in total logged in on the Taobao app through their mobile phones to receive celebrities’ New Year greeting video and lucky packets during Spring Festival gala.Statistics show that apart from Shanghai and Beijing, elderly users were the most active when grabbing red packets in ten cities including Sanya, Fushun,Zhousan, Jiaxing and Ma’an Shan,which are popular cities for “trendy elders”.

It is a tradition to do New Year shopping. Since such advanced technologies as artificial intelligence have been put into commercial use in a large scale,the traditional top three Spring Festival gifts like local specialties, health care products and clothing are replaced by new ones, such as unmanned planes (or drones), smart speakers and floor mopping robots.

Koubei statistics show that on New Year’s Eve, over 0.3 million orders for family reunion dinners were placed by Koubei and Alipay. A popular online new retailer Freshhema gained much popularity and during Spring Festival consumers to the offline stores in various cities surged with 131%, 129% and 89% increase respectively in Beijing,Hangzhou and Shanghai.

Unlike in the past “with parents we normally don’t travel far” was popular, but nowadays, “we travel together with parents.” Fliggy statistics show that top five cities favoring celebrating Spring Festival abroad include Beijing,Shanghai, Guangzhou, Shenzhen and Hangzhou. In terms of expenses spent on Spring Festival abroad, thirdtier and fourth-tier cities like Taizhou,Zhangzhou and Zhaoqing top the list.

Travelling together with parents and planting trees together gain popularity

The new function “planting trees together” as made available by Ant Forest on Alipay has also gained popularity. During Spring Festival, 52.12 million trees were planted together across the world, 30% of which came from families and the rest 70% from colleagues, friends and classmates.Statistics from Xianyu, a platform under Alipay for selling used goods, are quite cute and this year Spring Festival saw the fashion of keeping pets for neighbors. More than 10,000 “otaku during Spring Festival” kept pets for neighbors, which enabled pet owners to feel free to go back home during Spring Festival. The fashion of mutual help and the sharing economy is on the rise.

Buying temple fair tickets on cellphones has also become increasingly popular. Damai.com statistics showed that during Spring Festival, tickets for Beijing Ditan Temple Fair were sold out within two seconds, hitting a new record for online sales. Tickers for the popular Longtan Temple Fair and Yanqing Ice and Snow Temple Fair were sold out within 20 seconds.

Nowadays, it has become normal for Chinese people to purchase global commodities and to sell Chinese commodities across the world. Unlike domestic compatriots favoring purchasing overseas commodities during Spring Festival, Chinese people living abroad become more and more enthusiastic about buying traditional Chinese brands for Spring Festival. Tmall data shows that such brands as Lao Gan Ma, Forever, White Rabbit, Zhang Xiaoquan,Xiling Seal Club and Longquan Sword have become popular brands with top searches for New Year’s shopping amongst Chinese people living abroad.

实训教材撰写的主要目的是弥补理论教材的不足,更直接、更高效地训练受教育者的技能,从而提高教学质量。换言之,就是帮助相关专业从业人员快速高效地掌握专业技能。作为常用小语种之一,日语现已成为商务沟通重要用语,许多高校都专门开设了日语专业,并为我国商务领域提供了大量的日语人才。然而,就现在日语教学过程中使用的课程教材来看,基本上都是按照日语学科专业来配置的课程教材,并不能真正培养学生的实践技能。因此,商务日语实训教材的编撰已经成为各高校相关专业亟待解决的问题,本文主要就商务日语课程实训教材的撰写方法及策略做如下分析。

For people celebrating Spring Festival at home, bringing family members to watch movies is a new choice. Taopiaopiao statistics show that only on the first day of the lunar year, users buying more than three tickets for one single movie increased by 90% year-on-year.

Mobile internet has not only improved living efficiency, but also drawn the distance between people closer. The abovementioned report shows that family members traveling to get together for food and entertainment has become an important element of New Year customs.

第一类问题属于开放型数学问题,它们指向数据分析观念的本质理解,涉及应用数据意识、数据分析方法和数据随机性3个层面.具体地说,就是通过创设以“空气质量”为主题的问题情境,以不同城市空气质量的比较、对城市近期蓝天数的预测等数学任务,为职前教师提供过程化的问题思考空间,以此考察其在知识的内在逻辑关系上对数据分析内容的理解和把握.限于篇幅,这里呈现其中两个问题.

Release hands with high tech and global commodities are still delivered during Spring Festival

Activities related to praying were also popular amongst the public. During the first day to the third day of the lunar year, Amap navigation statistics showed that Nanyue Temple in Hengyang City, Nanhua Temple in Shaoguan City and Shaolin Temple in Zhenzhou City were the top three praying locations.

2017年,哈电电机签订几内亚苏阿皮蒂4台11.25万千瓦混流式水轮发电机和印尼明古鲁两台11.5万千瓦空冷汽轮发电机项目合同。2018年,相继中标巴西伊利亚和朱比亚EPC改造项目、秘鲁圣加旺Ⅲ两台10.465万千瓦冲击式水轮发电机主机设备合同以及巴基斯坦SK项目。

Tmall statistics show that consumers purchasing steam mops, dishwashers, window-cleaning robots and cooking robots that release parents from heavy housework increased by 320%,188%, 169% and 145% respectively.

Food is always a traditional custom for Chinese people. Tmall statistics show that during Spring Festival the transaction volume of imported fresh seafood increased nearly 300%year-on-year, and Chilean king crab,Boston lobster and New Zealand Orange Roughy have become favorites on the dining table. Cainiao once again launched “logistics not stopped during Spring Festival” and statistics show that many first-tier cities were not empty during this year’s Spring Festival. Those who failed to prepare special purchases for Spring Festival in advance were able to continue to shop online during Spring Festival with goods able to be delivered within one day.

Urban residents are not the only driving force for smart home consumption. According to Taobao statistics of the rural areas during Spring Festival,Henan Province saw the complete categories of unique consumer goods in rural areas. In the shopping carts of farmers from Henan Province, there were fashionable electric appliances such as smart speaker, unmanned plane as well as practical products such as sliced noodle robot and intelligent close stool.Farmers from Yunnan province like to buy drones, which are not for sprinkling pesticide but for taking photos. 90% of drones that farmers from Yunnan Province buy are used for aerial photo taking.

农历正月十六,家中的老奶奶或妈妈闻鸡而起,从北锅台锅底取下锅底黑灰,在睡梦香甜中的儿孙们的脑门上或脸上抹上点黑灰,目的是避免儿孙们受到鬼怪邪魔的侵扰,保佑儿孙们一年平安。年轻人都起得很早,带着锅底黑灰到亲属家、到左临右舍家相互涂抹黑灰。有的懒散的人起的晚了,在被窝里就被人家抹的满脸黑,走在大街上的人们不论认识与否,都会趁对方不备,突然袭击,抹个满脸黑。这一天,最倒霉的是当嫂子的,她们成了前来抹黑者的主攻对象,孩子们也屋里屋外你追我赶,相互涂抹,活动场面非常活跃热闹。

All-round upgrading of consumption is also reflective of the healthy diet concept, which is quite similar among the rural residents and urban residents.According to Taobao statistics of the rural areas, Qinghai City in Northeast saw vegetable and fruit consumption increase more than 8 times. Inner Mongolia, rich in cattle and sheep, saw consumption increase by nearly 5 times for aquatic products. Chilean cherries,Vietnamese mangoes and Thai durians have become favorite overseas commodities among Chinese farmers: Paid orders for Chilean cherries increased over 400% year-on-year.

Jenny Hu
《China's Foreign Trade》2018年第2期文献

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