Dutch Pavilion at CIFTIS in 2016, by CBCE

On a bright sunny spring day in Beijing, we interviewed Chunmei Sun, her more well-known name in the western world is Maja Sun (we will use Maja in the following text), co-founder and CEO of China Business Center Europe (CBCE).

Since the year of 2003, Maja co-initiated and co-organized the largest Chinese New Year celebration in the Netherlands which attracts thousands of people every year.Having been held for 16 consecutive years, the celebration has become a traditional festival in The Hague in the Netherlands.

In the year of 2004, Maja Sun founded the Sun-Sun Group in the Netherlands to engage in import and export trade, which aimed to help small and medium-sized department stores and furniture companies import products from China.

In 2006, Maja started to organize a series of Sino-Dutch business conferences to build a bridge between the Chinese and Dutch enterprises to directly communicate and to help enterprises from both sides establish effective partnerships.

In 2009, Maja’s team and the World Eminence Chinese Business Association (evolved into Tojoy Sharing Holding Group) jointly organized The China-Netherlands Economic and Trade Summit in the Netherlands, a delegation consisting of 92 high-level Chinese entrepreneurs attended this high-end summit. This is the first time and the only occasion in the Dutch history to hold a large-scale banquet at the Ridderzaal (knight hall)of the national council (equals to the Great Hall of the People in China).

China’s Foreign Trade: The description “introducing in, setting up and running smoothly ” is quite vivid,can you illustrate what services are included in your one-stop services?

These former state leaders care much about their reputation and they do not easily accept an invitation. With interest in the Chinese market and the huge change brought by the nearly 40-year economic development in China,and the principle of promoting further economic and trade cooperation between China and their own country,the former state leaders would like to gain more knowledge about representative Chinese enterprises and get in contact with the new innovative generation entrepreneurs in China.Therefore, I believe we are doing the right things at the right moment.

CBCN helps Chinese companies enter into Europe

China’s Foreign Trade: Why did you invite former state leaders of European countries to China to visit Chinese companies?

“简单来说，就是一个前体mRNA分子可以经过不同的加工方式，形成不同的成熟mRNA产物。”该论文第一作者、中国农业大学玉米改良中心陈秋月博士解释，这就像用剪刀去剪绳子，再把剪下来的绳段重新打结一样，剪哪里、剪几刀、留下哪些绳段、以什么顺序打结，这些都会产生不同的新绳。

区块链共识算法是区块链技术研究的重点，未来主要的发展趋势是：将拜占庭容错算法与区块链技术相结合，在开放的区块链网络中建立动态、封闭的共识委员会，实现安全、高效的混合共识；将区块链技术和可信硬件或其他最新密码技术结合；对区块链共识委员会中成员身份进行高效管理；实现对恶意委员会的检测和恢复；防止拥有大算力或高权益矿工对委员会的控制；共识算法中充分考虑网络的一致性和活性等。

Maja Sun: This is driven by clients and the market. First, former state leaders possess high credibility both in their country and on the international stage, and their participation may have a positive impact on the companies and improve companies’images. Second,Chinese entrepreneurs can learn a lot from former state leaders’ rich experience, deep and unique way of thinking and their international vision.Third, companies inviting former state leaders to attend activities normally have a big scale and most companies have entered into the international market or have initiated strategic engagement in the international market. During the communication with the leaders, entrepreneurs can learn the demands of the local market and up-to-date business opportunities,which enable them to prepare for entering into that market in the near future.

Former President of Serbia Boris Tadic

Former Prime Minister of Spain José Luis Zapatero

Today, we invite Maja Sun to share her success stories and hope to enlighten our audience who expect to succeed. Maybe at a certain moment in your life, it will create a miracle for you.

China’s Foreign Trade: You have established several companies like the Sun-Sun Group, why did you set up CBCN? What was your purpose?

Maja Sun: I would like to take China’s famous medicine brand Beijing Tongrentang as an example and explain how it enter into the Netherlands.

Maja Sun: Since 2004, more and more Chinese companies “go global”and regard Europe as an important investment destination. In this process,I have seen many companies invest in a non-effective or unsuccessful way due to various reasons. For instance, these companies did not invest within their capabilities, which president Xi described as “the pony pulls a heavy truck”. Although the original intention was good, no effect was achieved, which leads to waste of resources and capital. Therefore,I wanted to establish a platform to share with Chinese companies about my experiences and lessons when I set up and run companies in the Netherlands and Europe in the past over ten years. Coincidentally,the founders of Winkelman en Van Hessen BV, a large-scale public relation company also had a similar intention. The company organizes dozens of large-scale business activities and conferences every year and has accumulated lots of Dutch decisionmakers’ data, and they really hope to help Dutch companies enter into the Chinese market and make a difference.Therefore, we jointly set up CBCN to effectively boost China-Netherlands business development, which comes quite naturally.

CBCN rapidly expands its business scope

行间清耕、间作小麦、自然生草3个处理按照顺序分别选定10株苹果幼树；测定2015年苹果幼树的定干高度、生长量；2016年测定苹果幼树生长状况；测定苹果幼树中心干和分枝中部的20片叶片长宽、叶柄长粗及叶绿素含量等，用数显游标卡尺测定叶片长宽和叶柄长粗；用TYS-A型叶绿素测定仪测定叶片叶绿素含量，每个叶片测4个部位。在行间清耕、间作小麦、自然生草3个处理分别选6行树，每行选一个灌溉带，调查苹果幼树成花株数和每株成花树的成花数。

护理实习生可以简称为护生,临床教学是护理中的关键,能够帮助护生尽快接触工作,将理论转化为实践。社会的不断发展使人们思想产生转变,服务质量备受人们关注,护理人员也应具备与时俱进的思维。为使学生心理适应性得到提升,本次研究在眼科病房进行情景综合带教,并取得较好的效果。

In the first two years after the company was founded, to ensure our national brand can be successfully settled into into the Netherlands, I held the post of managing director of Beijing Tongrentang’s Dutch branch,and made the new positioning of Tongrentang’s development strategy in the Dutch market based on the local market features. After the Dutch branch smoothly survived the hard times in the first two years, we found a more suitable director for the Dutch branch to support its development in the next stage. Against the backdrop of the company’s sound development,our management team finished the handover to the new director and his team, which lays favorable foundation for Beijing Tongrentang’s next-step development in Europe.

China’s Foreign Trade: What is the driving force behind the fast development of CBCE?

Maja Sun: Our fast expansion is closely related with China’s rapid development in the past dozens of years, which is the macro background.Certainly, the most important factor is our company creates a core value that clients require, which satisfies their core demand and can be put it into implementation. First, CBCE boasts powerful direct resources of government functional departments and entrepreneurs both in China and Europe, which enables CBCE to have a direct dialogue with the top decision-makers and shorten decisionmaking time. Second, all the three founders of CBCE have rich practical experiences for setting up and running companies, our understanding of the business essence and powerful platform resources may help customers to identify and solve problems,this may effectively boost business cooperation. This kind of effectiveness not only reflects in effective resource and capital utilization, but also in decision-making, process, result and timeframe. Besides, as a bridge for China-Europe business cooperation,CBCE possesses indispensable expertise and experience to coordinate cultural differences in China-Europe business. Unlike many governmental or private business promotion agencies which mainly focused on “introducing in” companies, CBCE is unique in terms of providing one-stop services from introducing in, setting up and running smoothly.

近年来，我校在教师中倡导和践行“四有”好老师和“德艺双馨”教师的标准和理念，对师德建设工作进行总体规划与部署，出台并实施《教师师德师风建设实施办法》《教师师德考核办法》等制度，建立健全考核机制，并将考核结果作为教师年度考核、职务聘任和评优奖励的重要依据，实行师德“一票否决制”，以制度和机制保障师德师风建设，学校形成了良好的师德师风氛围。

要还5万元的巨债，要给每月6500元的按揭，还要出凯迪拉克不菲的养护费、油费和保险费等等，程晓几乎被逼上了绝路。他扪心自问：我错了吗？想起凯迪拉克带来的无限风光和快乐，他又摇摇头：能拥有许多人一辈子都不敢想像的东西，我没有错。

“Introducing in, setting up and running smoothly”

Maja’s business empire, however,does not stop here. As early as 2015,she founded China Business Center Netherlands (CBCN) to build a high-end business platform and to effectively boost Sino-European economic and trade cooperation.Since its foundation, CBCN has invited and accompanied over twenty former leaders of European nations to attend large-scale business activities in China, including former French prime minister François Fillon,former German vice Chancellor Joschka Fischer, and former Spanish prime minister José Luis Zapatero.CBCN assisted Chinese enterprises such as Beijing Tongrentang (China’s famous medicine brand) to enter into the Dutch market and then into the European market. CBCN helped authoritative Chinese media like Xinhua News Agency and Jiemian.com conduct exclusive interviews with state leaders like former Belgian prime minister Yves Leterme and former Finnish prime minister Esko Ahö.

在未分组的情况下对所有研究对象作积分评估，发现Selvester QRS积分在术后1周、1个月、 3个月呈逐步下降趋势，但术后3个月和6个月的积分比较，差异无统计学意义。分组评估后进一步发现，前壁心梗组的积分评估随访结果与总研究组结果相似，而下壁心梗组在各个随访时间节点的积分比较，差异均无统计学意义。见表2。

After Beijing Tongrentang has voiced their intention to enter into the Dutch market, we collaborated with the brand to conduct 7-month due diligence in the local market in terms of market demand, laws and regulations as well as finance and tax.

After due diligence, we managed the whole process including setting up a local branch, hiring financial,legal and tax experts, registering the company in the chamber of commerce and establishing a clear financial system. Considering Beijing Tongrentang’s long-term planning in Europe and the local financial environment, we suggested Beijing Tongrentang to set up a holding company in the Netherlands and then to set up a Dutch branch under the holding company. As the Netherlands has favorable tax policies for companies, it is convenient to conduct financial control and supervision on other European branches of Beijing Tongrentang.

China’s Foreign Trade: A few days ago, we noted that CBCN has changed its name as China Business Center Europe (CBCE), does this mean that your business have entered into other European nations?

Maja Sun: Yes, with the development in the past three years, our business has expanded into more than 20 European nations, which is mainly driven by market demand. Inviting former state leaders from the European nations has also played a key role in our business expansion. These state leaders offer to introduce and recommend many top public relation and consulting companies to cooperate with us. Moreover,thanks to their powerful interpersonal network in the local government and the business domain, these former state leaders possess much information beyond our imagination. The most valuable thing is their trust and willingness to share their resources and they even directly introduce business to us. So far, CBCE has established close partnership in over 20 nations, like Austria, Spain,France, Portugal, Finland, Poland,and Serbia. Immodestly, from the perspective of government and entrepreneur resources in China and Europe, CBCE definitely comes out top in the domain of boosting China-Europe business cooperation.

China’s Foreign Trade: Apart from helping Chinese companies “go global”, what have you done to help the European companies “introduce in China”?

Maja Sun: No matter for “going global” or “introducing in”, the most important thing is to have powerful government and company resources in the local market, which will help companies find suitable partners in the local market and establish a properly matched cooperation. We are a long-term strategic partner of Tojoy Sharing Holding Group,the largest entrepreneur platform in China, and we have cooperated for over 12 years. CBCE is also a supporting partner for China Beijing International Fair for Trade in Services(CIFTIS), which is jointly hosted by China Council for the Promotion of International Trade (CCPIT)and Beijing municipal government.All these large company platforms provide us with rich Chinese company resources, and a direct dialogue with Chinese companies’ decision-makers.This is the basis and a necessary condition to effectively match Chinese companies with their European counterparts. Companies with projectbased cooperation normally demand to establish mutual trust via one-toone communication. Therefore, we“introduce” the European companies mainly in the form of organizing high-end customized business delegations to China. For example,In May 2016, we led over 10 Dutch companies to participate in the CIFTIS. After communicating with the CIFTIS organizing committee,less than two months was left to organize the delegation. By virtue of powerful resources in China and the Netherlands, we not only successfully set up the Dutch Pavilion, but also held business lectures during the fair to arrange one-to-one business matching for the exhibited Dutch companies.Eventually, this “introducing in”activity was successfully completed and the exhibited Dutch companies found suitable partners to conduct business in the Chinese market.

Former Prime Minister of Belgium Yves Leterme

China’s Foreign Trade: Can you tell us what surprise CBCE will bring to us in the next phase?

Maja Sun: As far as I can tell,our strategic partner Tojoy Sharing Holding Group will make big moves in Europe and as the group’s chief representative in Europe, we will fully take charge of Tojoy’s strategy in Europe.

I would like to briefly introduce Tojoy Sharing Holding Group. The group was founded in 1991 and is China’s biggest enterprise accelerator.With “Accelerate Business Growth &Bring Happiness to Partners “as their mission, they have incubated over 30 high-growth enterprises in the past three years, like Zhixiang Sharing Bike, Hanbond Suit and Fkgou.com. Besides, Tojoy Sharing Holding Group has more than 100 whollyowned and holding companies in 37 cities across China.

To be more specific, on one hand we focus on introducing in European companies, which are suitable to achieve large-scale business in China,by franchising to the Chinese market via Tojoy, the biggest enterprise accelerator in China. on the other hand, we also bring the Tojoy Sharing Holding Group incubated projects that are suitable to be duplicated in Europe into the European market,such as Zhixiang Sharing Bike and Hanbond Suit.

灰分含量在1.08～2.71g/100g之间，平均含量为1.91g/100g，最长肌肉含量1.87g/100g、前腿肉含量1.63g/100g、后腿肉含量1.59g/100g、臀腿肉含量1.25g/100g、颈肩肉含量1.41g/100g、胸腹部肉含量1.34g/100g。

Apart from assisting Tojoy to expand its business presence in Europe, next step CBCE will focus on helping China’s high-tech companies enter into the European market. In the past few years, China has made remarkable achievements in terms of development and innovation of internet and artificial intelligence products. Upholding our faith, we hope to effectively integrate the top political and business resources of the European nations, to help Chinese companies successfully enter into Europe based on our strong implementation capability and combine the superiorities of the Chinese companies with the Dutch and European companies to create new products and services. This will realize win-win result and benefit the consumers.

We believe that helping clients and others succeed is CBCE’s success.